The platform is rolling out a updated setting that permits them to cut down on the amount of artificial intelligence-produced content appearing in their timelines. This initiative comes as the service revealed that it currently hosts more than 1 bn AI videos.
Trial and Implementation
The update is being tested over the following weeks before a widespread launch. This development coincides with a rise in AI-generated material, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding channels on a competing service primarily display AI-generated videos. A large amount of this content is considered “AI slop”, a label for substandard, bulk-generated content that is frequently nonsensical or bizarre.
Based on user feedback that a lot of users like content produced via AI tools, including computer-generated images to science explainers, and we aim to offer the community the option to increase or decrease of that, based on their own preferences,” commented a platform representative.
AI on the Platform
The platform disclosed that there are presently 1.3 billion videos on its network identified as made with AI. Collectively, more than 100 m videos are uploaded to the service daily, making AI content a relatively small percentage of its total content library.
User Control Features
Viewers will be able to reduce or increase the volume of AI-generated videos they see by accessing the topic control feature in the app and choosing the AI content topic. Other topics that can already be adjusted under the filter cover politics, style, beauty, and choreography.
Platform Guidelines
Its policies mandate content makers to label lifelike AI-generated content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
Furthermore, the service will from now on apply an AI-generated watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This step is aimed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
TikTok is additionally establishing a $2 million awareness program for professionals and groups to create learning resources about ethical AI use. This program will assist non-profit groups focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has supported its moderation strategy, during controversy over plans to make redundant a large number of review team members in the United Kingdom. TikTok is expected to cut 439 jobs in its user protection team in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by machine-led review.
A company official stated that human moderation would still have a role, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it is viewed by humans. TikTok reported a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is making a difference process content quickly.”
